!AB MIXX Direct
Sep
17
6:00 PM18:00

!AB MIXX Direct

We’re entering an era of hyper-accessibility where consumers have ultimate control over their experiences and brands are on a quest to develop relationships based on the new rules of transparency, authenticity and value. In September 2019, IAB Canada explores the implications of the direct (gig) economy; what needs to be true, the tools required and the implications for advertising and of course, the tremendous amount of data processing required to win in this new paradigm. MIXX Direct will delve into new eco-systems and learn what it takes to build a brand in the 21st century.


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WNorth Summit
Jun
13
3:30 PM15:30

WNorth Summit

Erica Ehm is MC’ing the WNorth Summit in Toronto at the Globe & Mail Event. Top female business leaders in corporate, public and entrepreneurial sectors, will come together to enhance their leadership training, engage in high-level networking and witness inspirational talks from global leaders.

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CAIRE: Managing Real & Perceived Conflict of Interest: Public Perspective
Jun
4
10:30 AM10:30

CAIRE: Managing Real & Perceived Conflict of Interest: Public Perspective

Presenter to the Canadian Association for Immunization Research on how to manage the public perception of vaccinations. Speaking to a group of pharma companies, policy makers and healthcare providers, Erica will present from the perspective as a parent, a digital marketer and as a pioneer in the field of health knowledge mobilization.

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