We’re entering an era of hyper-accessibility where consumers have ultimate control over their experiences and brands are on a quest to develop relationships based on the new rules of transparency, authenticity and value. In September 2019, IAB Canada explores the implications of the direct (gig) economy; what needs to be true, the tools required and the implications for advertising and of course, the tremendous amount of data processing required to win in this new paradigm. MIXX Direct will delve into new eco-systems and learn what it takes to build a brand in the 21st century.
A fundraiser focused on the healing power of music for mental health in Kitchener Waterloo. The evening features contributors and musicians like Nino Ricci, Dan Hill, Erica Ehm, Bob Egan, Danny Michel, Sarah Slean, Dave Bidini, and Ed and Jim from Barenaked Ladies.
Erica Ehm is MC’ing the WNorth Summit in Toronto at the Globe & Mail Event. Top female business leaders in corporate, public and entrepreneurial sectors, will come together to enhance their leadership training, engage in high-level networking and witness inspirational talks from global leaders.
Presenter to the Canadian Association for Immunization Research on how to manage the public perception of vaccinations. Speaking to a group of pharma companies, policy makers and healthcare providers, Erica will present from the perspective as a parent, a digital marketer and as a pioneer in the field of health knowledge mobilization.
A LIVE brainstorm on Facebook to celebrate the launch of SKIP, an exciting new national knowledge mobilization initiative. Discussions will focus on the power of partnerships and strategies for engaging patients and the public in improving the health of Canadians. #ItDoesntHaveToHurt
Keynote, International Women's Day Luncheon
Women in Business, Timmons Chamber of Commerce